3 Helpful Hints For Formatting a Broadcast Commercial Script
COUNT YOUR WORDS An easy way to get a gauge of how long a script should be is the word count. For a: 30 second spot, try and stay between 60 to 100 words depending on the tone of the spot. A sincere,...
View ArticleThen and Now: Script Delivery
THEN: Scripts were either sent to us via overnight delivery or faxed. NOW: Digital files are delivered to us via email. The post Then and Now: Script Delivery appeared first on Propulsion Media Labs...
View ArticleShould scripts be in ALL CAPS?
By Propulsion Media Labs Talent #27 Alyson S. Dear Clients, I know you don’t mean to – but writing in ALL CAPS looks and sounds as if some of you are yelling at me and other Voice Artists. It’s...
View ArticleThe Copy Is For Your Prospect, Not You
By Propulsion Media Labs Talent #54 Jim R. I live in multiple worlds: one as a voiceover talent, another as copywriter for clients in various business sectors featured in print, web and broadcast...
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