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3 Helpful Hints For Formatting a Broadcast Commercial Script

COUNT YOUR WORDS An easy way to get a gauge of how long a script should be is the word count. For a: 30 second spot, try and stay between 60 to 100 words depending on the tone of the spot. A sincere,...

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Then and Now: Script Delivery

THEN: Scripts were either sent to us via overnight delivery or faxed.  NOW: Digital files are delivered to us via email. The post Then and Now: Script Delivery appeared first on Propulsion Media Labs...

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Should scripts be in ALL CAPS?

By Propulsion Media Labs Talent #27 Alyson S. Dear Clients, I know you don’t mean to – but writing in ALL CAPS looks and sounds as if some of you are yelling at me and other Voice Artists. It’s...

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The Copy Is For Your Prospect, Not You

By Propulsion Media Labs Talent #54 Jim R. I live in multiple worlds: one as a voiceover talent, another as copywriter for clients in various business sectors featured in print, web and broadcast...

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